The easiest marketing tip ever
Talk to one
Inside my contact form there’s a question “who is your client” and more than once I received the “everyone and anyone”.
I used to be the same way, when people asked what I did for a living, I would say ” I am a graphic designer, marketing coordinator, web designer, whatever it takes” and I used to read about niches and laugh because “everybody needs what I do”…
Shame….🤦🏻♀️ I was just one more in the pack.
So, now I help coaches.
Why? Because I got helped by a coach and it changed my life.
I wanted to do something in return.
Coaches are amazing people who help others to be their best self. But they are not the best in Marketing. They are doing everything by themselves and this is stressful.
Just one person
Does that mean that I will turn down a possible client out of my niche? No. But I am not trying to attract people who are not my ideal client.
Let’s do this! You don’t need to make a client persona.
Who has the time? This is simple!
Just tell me, who do you want to help? Everything you write, every piece of content you will create, you will do with that person in mind.
Just one person!
See?
It’s easier to talk to people when you know their struggles.
Is your message crystal clear to that person? Reply to this email with your message.
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Writing to one person in mind is much easier than to different minds.
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